Not a deck.
A direction.
Senior marketing strategy, commercial positioning and a structured growth roadmap — built together with the infrastructure to execute it. Strategy without delivery is just expensive advice. We do both.
15+
Years senior marketing experience
20+
Trade & industry placements for one client
MCIM
Chartered Institute of Marketing accredited
0
Decks without delivery. Ever.
Most marketing problems aren't marketing problems.
You've had the strategy.
You've paid for the deck. You got the recommendations. And six months later nothing moved because the strategy was never connected to the systems, the budget or the people who needed to execute it.
Activity without direction.
Campaigns running. Content being produced. Budget being spent. But no clear commercial thread connecting any of it to pipeline, revenue or the business objectives you actually care about.
No senior marketing leadership.
You can't justify a full-time CMO. You've outgrown a freelancer. You need someone who can own the commercial direction — and actually implement it alongside you.
Dr Laura Cartwright
MCIM · Founding Partner — Strategy, Growth Architecture & Commercial Leadership
"The businesses I work with aren't short of ambition. They're short of infrastructure. They know what they want to achieve — they don't have the commercial architecture to get there reliably.
My job isn't to hand you a strategy and leave. It's to build the thinking and the systems at the same time — so that when the engagement ends, you have something operational, not another document gathering dust.
That means positioning that actually reflects your commercial value. A channel strategy built around where your buyers are. A roadmap your team can execute. And because I work alongside Chris, the marketing infrastructure and the CRM are built together from day one — not handed off to a separate team six months later."
— Dr Laura Cartwright MCIM, Founding Partner
Marketing strategy and growth infrastructure.
Commercial positioning & messaging
Market positioning, competitive analysis, messaging hierarchy and the commercial narrative that runs through every touchpoint. Not brand for brand's sake — positioning that drives pipeline.
Growth roadmap & channel strategy
A structured 6–12 month growth roadmap with channel prioritisation, budget allocation and a clear commercial rationale for every activity. Not a wish list. A working plan.
Fractional CMO leadership
Senior marketing leadership on a fractional basis. Owning the commercial direction, managing internal and external resource, reporting at board level and holding the strategy accountable.
Campaign architecture & lead generation
Campaign strategy, launch planning and the commercial infrastructure that turns visibility into pipeline. Built on structure — not activity for its own sake.
Content systems & thought leadership
Content strategy, thought leadership direction, PR and partnership outreach. Building authority and visibility for the business and its senior people — in the right places, with the right message.
Audit, diagnostics & infrastructure review
A full commercial audit of your marketing infrastructure — what exists, what's working, what's broken and what's missing. The starting point for every ARX engagement.
Strategy.
Then the
road.
Not this
A six-week strategy engagement that produces a 100-slide deck nobody implements.
Not this
Recommendations handed to an internal team that doesn't exist or an agency that doesn't understand the context.
Not this
Strategy built separately from the CRM, the automation and the commercial systems — then handed off six months later.
This
Strategy and infrastructure built together, at partner level, from day one. Everything owned by you when we're done.
Laura is our entire marketing and PR department. In a very short time she secured 20+ articles across key trade publications, generating a huge number of leads — and that's not to mention the white papers, webinars, CRM campaigns and social media work.
Chris Dalrymple
Co-Founder, Mina EV
Laura came in as Fractional Marketing Director and helped us create a strategy to scale. She was key to identifying gaps, supporting and training our team, and helping Gravitate get to where we are.
Sam Newton FCCA
Co-Founder, Gravitate Accounting
Laura's strategic management of multi-million pound direct response marketing campaigns was stellar. Few people understand how to get results from marketing at this level — and Laura is one of those few.
James Teale
Direct Response Marketing
Working with Anchor & Dash has been brilliant. Laura's strategic support and guidance strengthened our marketing and brought more visibility to the business. Having someone with her professionalism and expertise behind the business takes a huge amount of pressure off.
Nick Hobson
NH Building Services
ARX delivers senior marketing strategy, fractional CMO services and commercial growth architecture for ambitious businesses across the UK and US. Dr Laura Cartwright MCIM brings 15+ years experience across B2B marketing, public sector, global commercial consulting and technology. Based in Yorkshire, working nationally and internationally. Every marketing engagement is built alongside CRM architecture and AI integration — not handed off in sequence.
Ready to build the direction
and then the road?
No pitch decks. No six-week discovery that ends in a handshake.