Systems that scale.
Without the headcount.
AI integration and workflow automation built with commercial context — not bolted on as an afterthought. We build the systems that run your business while you're focused on growing it.
40+
Platform integrations
Both
Partners active on every build
0
AI for the sake of AI
100+
Active Deployments
Most businesses are either ignoring AI or implementing it wrong.
AI without strategy.
Tools adopted because everyone else is adopting them. No clear use case. No commercial rationale. A subscription added to the stack that nobody has time to learn properly.
Automation without context.
Workflows built around the tool rather than the business. Triggers and actions that look impressive on a diagram and break down the moment a real lead comes through.
Manual work that shouldn't be manual.
Onboarding done by hand. Reporting compiled in spreadsheets. Outreach sent one at a time. Hours spent on tasks that a well-built system would handle in seconds.
Dr Laura Cartwright
MCIM · Strategy, Growth Architecture & Commercial Leadership
"The question I always ask is: what should a person never have to do twice? Reporting, content frameworks, outreach sequences, onboarding flows — these are the things that drain commercial teams and compound slowly. When AI is built into the strategy from the start, it doesn't feel like a bolt-on. It feels like the business got smarter."
— Dr Laura Cartwright MCIM, Founding Partner
Chris Toyn
CRM Architecture, AI Integration & Technical Delivery
"I build automation that understands the commercial logic underneath it. Not just when to fire — but why, and what happens next. The difference between automation that works and automation that breaks is whether it was built by someone who understands both the technology and what the business is trying to do commercially. That's the ARX advantage."
— Chris Toyn, Founding Partner
AI integration and automation infrastructure.
Workflow automation & process design
End-to-end workflow automation designed around how your business actually operates. Lead routing, task assignment, internal notifications, approvals and operational processes that run without manual input.
Automated onboarding & nurture flows
Onboarding sequences, welcome flows, nurture campaigns and re-engagement automation. Built with the commercial logic of your sales cycle — not a generic template dropped into your CRM.
AI-assisted content & reporting
AI content frameworks, automated reporting pipelines and the operational comms infrastructure that keeps your team informed without weekly manual updates. Consistent, accurate, always on.
Lead generation infrastructure
Automated lead generation, outreach sequences and the pipeline infrastructure that keeps your commercial team focused on conversations — not prospecting from scratch every week.
Tech stack architecture & integration
Your entire commercial stack connected. CRM, marketing tools, communication platforms, scheduling and reporting — all talking to each other. No more data silos. No more manual data transfer.
AI strategy & implementation planning
For businesses that aren't sure where to start. A clear AI strategy — which tools, which use cases, which order — built around your commercial priorities and the resources you actually have.
We are not
an AI company.
What we are
A practice that builds commercial infrastructure — and uses AI where it genuinely makes that infrastructure more powerful.
What that means
We don't recommend AI tools because they're new. We recommend them because they solve a specific commercial problem in your business.
The difference
Every automation we build is connected to the strategy and the CRM. Not a separate workstream. One integrated system.
The result
Systems that earn their keep. Not tools that impress in a demo and gather dust three months later.
40+ integrations. No vendor preference.
ARX delivers AI integration, marketing automation and workflow automation for businesses across the UK and US. We build automated onboarding, lead generation infrastructure and AI-assisted content systems alongside senior marketing strategy and CRM architecture. Based in Yorkshire. Every AI and automation engagement is built with commercial context — not as a standalone technology project.
Build the engine that makes
your tech pay for itself.
Tell us what's still being done manually. We'll show you what to automate.